Thousands of social media users across the world are uploading videos of viral KiKi challenge, inspired by Canadian rapper Drake’s song. Jumping out of a moving car to break into a dance may seem bizarre. But that’s exactly what social media users are doing as part of the latest internet sensation—the #KikiChallenge or #InMyFeelingsChallenge—that’s making waves in India too. Alas, it’s not just your followers watching you groove; the traffic police across the world are taking note too. But first…
What is the #KikiChallenge, anyway?
A quick scroll through social feeds will show you videos where people step out of their cars, and dance to the tunes of a Drake track, called ‘In My Feelings’ from his latest album ‘Scorpion’. Kiki comes from the lyrics of the song: “Kiki, do you love me?” But it’s not the Canadian rapper who prompted the viral challenge. It was internet comedian Shiggy who posted a video of him dancing on the streets on June 30, hence the alternative names #ShiggyChallenge or #DoTheShiggy. And the rest, like they say, is butterfly effect. What’s peculiar, though, is that Shiggy’s video didn’t involve any vehicle. There was NFL star Odell Beckham Jr, who joined the challenge a few days later and can be seen stepping out of his stationary car. Somewhere amidst the internet noise, the cars started moving. Will Smith, on the other hand, took the challenge to another level (quite literally) by dancing atop a bridge in Budapest, with full drone production that too.
When done right, the #KikiChallenge looks like this…. (not recommended, obviously)